Prosody Creative Services

Project Summary: Anniversary Weekend

A 3-day ticketed outdoor family festival commemorating America's 400th Anniversary.
  • Create a memorable weekend of engaging opportunities for America's 400th Anniversary ticket holders of all ages, national dignitaries and stakeholder leadership to experience this history-making event

  • Build programming that honors the historic legacies of Jamestown and the three cultures that intersected there: the Indians, English & Africans and that entertains a diverse age demographic

  • Ensure that traffic is driven to all 3 venues - 2 existing tourism destinations and 1 temporary venue created specifically for this event

  • Capture the essence of the historic weekend for a 1-hour television special for airing on CBS stations

  • Created from the ground up an experience on 22 acres of land "Anniversary Park" that offered a diverse audience an opportunity to be part of this historic event

  • Designed an event with something for everyone including pageantry, celebrities, interactive exhibits, 6 stages, over 4,000 performers, original musical and cultural productions, regional artisans and fireworks

  • Produced a live concert honoring the heritage of American music with celebrated artists from the Native American, African and English cultures

  • Linked all three venues with cross promotions via signage and public announcements and projecting key events from each location onto large IMAG screens in each setting

  • Designed consistent way-finder and sponsor signage for use across all 3 venues

  • Produced 1-hour syndicated television special for CBS

  • Rave reviews from participants, press, dignitaries and leadership

  • Over 60,000 people participated

  • Thrilled sponsors and partners

  • Media impact in the hundreds of millions

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    © 2007 Prosody Creative Services, Inc